Philosophy
Working Minds
Do we take ourselves seriously enough for a "philosophy?" Yes and no. On one hand, this is marketing, people. Important? Definitely. Earth-shattering? We wish.
On the other hand, we feel pretty passionate about graphic design, marketing, and web development. We get excited when we see marketing that's right on. We have sincere conversations about why the billboard we just drove by missed the mark by "that much," and we've been known to do a happy dance when a print piece comes back beautiful and perfect, smelling of fresh ink. We can help a client's product appeal, explain a complicated process to the end-user, and make a website elegant. What we do is to help clients do what they do better, and help their clients understand it and want it. Clear on that? heh.
And speaking of clients, some say it's foolish, but we're picky about who we work with. We seek out clients with good causes and interesting challenges, clients who contribute to our community. Those who make beautiful things, those who have entrepreneurial spirits. People who are friendly. Sometimes being successful is about more than strategy, it's also about what feels right, and finding the right people.
If we were to boil it down, our philosophy is this: good graphic design helps communicate the goals, merits, and advantages of a product or service. We try really hard to do that—for people we enjoy, with products we believe in. And have fun while we're at it.
